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Offline communication & marketing still vital for a grounded business

The importance of offline communication for your business

We live in a digital world, and new communication tools like SEO or strategies in social networks can make a big difference for start-up business. However, it`s easy to forget that offline communication can also be very important to your business. Here are some examples.

• Your brand

Before you start talking about offline advertising media, I would emphasise how important your brand is, and to build it can be very interesting using some classic tools.
The exterior decoration of your office, especially the signage is the first thing potential customers will see. This first impression can convince them to find out more.
The business card is another classic tool that should not be neglected. You never know when you’ll be able to talk about your business, and to give a card out is an excellent way this person with whom you exchange a few words with, can remember you and possibly contact you later.

When you try to explain what makes your company, sometimes there’s nothing better than a graph. A well-constructed prospectus can convey ideas in a much more powerful way than words.

• Offline advertising

People have continued to see and hear ads through traditional channels, be it published or broadcast. The TV still has a large audience, much like the radio. It is true that newspapers have suffered, but they still remain considerably popular. But as an entrepreneur usually doesn`t have the budget to advertise on television, radio or national newspapers, look into the vast array of alternatives.

• Marketing strategy

The mailing, distribution of flyers or placing advertising on shop windows is still very effective methods to seduce a local clientele. Everything depends of course on the type of business you have, but for hotels, gyms, shops and local services for the public – this will work very well. In order to print these formats, you can come across good deals on the Internet and test online printing services.

Sending letters by physical mail can also work very well, especially when targeted to customers who have already purchased products or similar services. This then means you can send a promotion or other important information.

Advertising in trade magazines can be very effective depending on the sector too.

Local advertising on radio, television, outdoor signs or local newspapers can also be very interesting if you have a local activity for the general public. In a big city, placing an ad in a tube station near to your business can bring in important clientele.

You can also organise events, participate in trade fairs and conferences.

All these options are part of your strategy of offline communication.

• Seek the right solution for you

Clearly, if what you have is an online store, your main communication strategies are going to be through the Internet. But for a ‘bricks and mortar` business, offline communication cannot be underestimated. You have to proceed with a trial and error strategy, and see what works for you and what does not. You will have to try to associate and track each communication technique until you discover one that suits you best.

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