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Useful advice, tips and business news.

January 15, 2023
February 15, 2024



The UK's GDP is among the largest in the world and thus its economy thrives even in dire times.

The United Kingdom has a fiercely autonomous, advanced, and global trade economy that was at the forefront of the Industrial Revolution in the 19th century. The 1990s saw economic growth rates that were competitive with those of other major industrialized nations. After the United States, China, Japan, Germany, and India, the United Kingdom has the sixth-largest economy, with a gross domestic product (GDP) of $2.83 trillion in 2019 and a population of over 66 million.  It is known for having a great overall quality of life and a somewhat diverse economy. The majority of the U.K.'s GDP is comprised of services, manufacturing, construction, and tourism; one of its unique regulations is the free asset ratio.

According to the U.K. Office for National Statistics (ONS), the services sector makes up the majority of the UK economy and contributes to more than three-quarters of GDP. United Kingdom's service includes a variety of sectors, such as finance and business services, as well as consumer-oriented sectors like retail, food and beverage, and entertainment. Agriculture contributes about 0.60% of the GDP, and manufacturing and production contribute less than 21 percent.

Table of Contents

• A Bulwark of European Economy

• Trading

• Tourism


• Health & Medical Sources

• Conclusion

A Bulwark of European Economy

The United Kingdom, notably London, has long been a center for finance. The banking, insurance, London Stock Exchange, shipping, and commodity markets all underwent substantial changes as a result of the sector's extensive restructuring and deregulation in the 1980s and 1990s. Over time, certain clearly defined boundaries between financial institutions have blurred. Around the turn of the century, the financial services industry employed over a million people and accounted for around one-twelfth of the GDP. While the financial services industry has seen significant expansion in certain medium-sized cities, notably Leeds and Edinburgh, London has maintained its position as the industry leader and has grown in both size and effect as a hub for international financial operations.


Trading in foreign exchange and securities has increased along with capital movements. Engineering, food, drinks (including alcoholic beverages), and tobacco, chemicals, paper, printing, and publishing, metals and minerals, textiles, apparel, footwear, and leather, are the most significant industrial industries in terms of their proportionate contribution to the GDP. Chemicals and electrical engineering have seen the fastest growth. The chemical industry has seen the biggest increases in pharmaceuticals and specialty goods. Within the engineering industry, electronics products have seen the quickest growth, followed by electrical and instrument engineering, transport engineering, which includes motor vehicles, and aerospace products.


Another significant source of revenue for the UK is tourism. According to the ONS, foreign nationals spent £28.4 billion, or $35.9 billion, on travel and tourism in the UK in 2019. In June 2019, which is the busiest month for travel, there were 9% more visitors than the previous year. According to Visit Britain, foreign tourists spent £2.34 billion, up 13% from the prior year.


Brexit, which stands for "British exit," the U.K.'s decision to leave the European Union (EU), became official on January 31, 2020. Since the vote, a wide range of governmental and nongovernmental organizations have predicted that the uncertainty surrounding the ongoing Brexit negotiations has had a negative impact on the U.K. economy. However, this could represent a better opportunity for the nation.

A 100-page report titled "The Benefits of Brexit" was released by the UK government to commemorate two years since the country's withdrawal from the EU. This lays out a range of benefits in many areas of spending, policy, and regulation in an enthusiastic, upbeat manner. A few days later, Jacob Rees-Mogg was named to the Cabinet as the Brexit Opportunities Minister to oversee this initiative.

Brexit has changed astonishingly little in many aspects of health and care, despite the fact that the UK's health industry has already felt the effects of trade and migration. This is because there isn't a clear, widely accepted strategy for life after the single market. The UK has stagnated in a number of areas as the EU advances.

Each of the health-related "benefits" can be broken down to reveal a recurring pattern. Many of these are either places where the UK has a real chance of doing something new and different or where the UK must make a crucial decision between going it alone and attempting to stay close to larger markets.

The document's first section emphasizes the UK's capacity to "manage its own money" and avoid making contributions to the EU. Following that is a bullet point that states that healthcare spending will increase by £57 billion in 2024–2025 compared to the year of the EU referendum.

The report avoids explicitly stating any sort of causal relationship. The Office for Budget Responsibility, which oversees public finances for the UK government, predicts that the net result of Brexit will be less rather than more money available due to a slowdown in economic growth.

Instead, the UK is funding the entire recovery effort through its own accounts. It is using this to invest in health in a way that is somewhat similar to what we see in the EU. The NHS is receiving additional funding to reduce waiting lists, and thanks to a spending review based on higher borrowing, its capital budget is expected to increase to its highest level in many years. This, however, has been packaged with a strong emphasis on new hospital building investment and meeting targets rather than investing in new care models or pandemic preparedness. In addition, rather than using the EU's seven-year timeframe, the UK has restricted its spending horizons to its typical spending review period. This doesn't seem to be a completely new direction at all.

Health & Medical Sources

Regarding medications, the new minister has said that "we can use our freedom to approve life-saving drugs faster and at better prices than ever before." The recent rapid approval of vaccines and new methods combining the approval of medicines with value-for-money checks have all been done in accordance with retained EU law, indicating a lack of concrete plans. According to reports, a strategy of general alignment and fast tracks for specific innovative projects has been proposed. The logic is sound, but the details will be challenging, just like with medical devices.

Despite the fact that many international processes are still in their very early stages, the document's sections on trade once again emphasize a high level of general ambition. There is a lot of discussion about diplomatic and trade promotion initiatives that are independent of Brexit.


The probability of the UK joining the Pacific Trade bloc CPTPP is a major topic of discussion. As we have noted, while this is advantageous for industries subject to tariffs, it is typically not the case for goods related to health. The agreement could reduce the UK's latitude in food and drink regulation and introduce Investor-State Dispute Settlement systems, which are sometimes linked to legal action against public health measures by large corporations.

They say that by removing a portion that made you heavy, you will move more quickly. Will this be applicable across the board?

September 27, 2022
September 27, 2022


5 Realistic Tips to Build a Successful Startup

Want to know how to build a successful startup business? Read this article now!

Starting your own business is never an easy task and even with all the information and technology available to us now (that would make someone from 20 years ago exclaim with glee had they had access to these things in order to create a business back then), it’s still not enough to keep you competitive without a solid plan. Of course, you’d want your company to be the best place to work in the world but that’s easier said than done. Building a reputation online is not only necessary to have a fan base, but it’s also like a double-edged sword where online users on social media can criticize you for any reason and you have to protect yourself from defamation.

As if that’s not complicated enough, the need to constantly increase the value of your sales will definitely challenge your knowledge and skills, as you seek to ensure that you can accumulate the funds needed to expand your business and go global in the next 5 years or so. This may seem overwhelming to you, but there’s always a silver lining in your grey skies and here are some tips to start a small business successfully.

Table of Contents

• Start with a Solid Plan

• Begin Networking as Soon as Possible

• Surround Yourself with the Right People

• Stay Ahead of Everyone Else

• Maintain a Balance Between Work and Life

• How to Avoid Startup Failure

1. Start with a Solid Plan

Nobody goes into war without a plan and starting a business and war is similar according to the author of The Art of War, Sun Tzu. You have to craft a business strategy and write it down to something called a business plan. It basically details how you’re going to run the business and make a profit in a given amount of time. You need to lay out the short and longterm goals for your business and it involves how you’ll start the business (i.e. who will be in your team, where you’ll borrow capital, what will your product/service be, your target demographics, how you’re going to get sales – the short term goals).

On the other hand, your longterm goals will include how you’re going to grow, expand and scale up your business. For example, if you started out in Liverpool, then make sure that 5 years later you’re ready to do business worldwide! Keep in mind that you can always make adjustments with the business plan in order to keep up with the trend.

2. Begin Networking as Soon as Possible

Today it’s business suicide to not build a professional network. There’s hardly a modern business that doesn’t do networking. Networking enables your business reach new heights unlike companies that have existed prior to the internet and social media (with a few exceptions like the Dutch East India Company). Word-of-mouth marketing has never been stronger.

With former company insiders and very diligent researchers exposing some scandalous work of companies over the years, 88% of people today trust reviews from online consumers more than official statements from companies or the government. It is the same when family and friends recommend to them which brands to buy or news media to watch. You have all the right reasons to start networking now.

Networking will also increase your chances to connect with highly talented individuals, which can be very beneficial to you in the long run. Large corporations tend to have the best inhouse talent and that’s because they jealously guard it like a big secret or something. Often times these talent never see the light of day in the open market, because the big companies only headhunt them, then keep them shelved until they have some use for them.

So where do you actually begin?

Well, LinkedIn would be the best place to start networking with professionals and join groups there. In case there are some local dedicated networking events happening, then that’s also a good chance to do networking.

3. Surround Yourself with the Right People

In battle it is the general who commands his army and the same is true for you and your company. Your role is to lead and you need smart and competent people around you to translate your orders into actionable goals. You’ll also need mentors and strategic partners as you grow in the first 5 years in the business (this is why many companies fail, because their leaders didn’t undergo mentorship training). Gather your lieutenants (supervisors) and make sure each soldier (employee) are competent enough to complete basic tasks.

Hire the right people, fire people who do not contribute, reshuffle your organization to achieve better results and learn the art of shifting your business strategy to meet new challenges.

4. Stay Ahead of Everyone Else

The second best always tries hard to catch up with the winner, so do not be the second best guy in the business. Watch out for and keep up with the latest trends in order to stay in the lead. If necessary, appoint a special team to do this specific task and then have them meet with you and your marketing team to plan your next move to leverage from the new trend. This way you will always outpace your competitors and leave them chasing you and not the other way around.

5. Maintain a Balance Between Work and Life

Never kill yourself for profits, if you still don’t get why it’s very important to have a work-life balance, then you haven’t been paying attention on how some people lost the love of their loved ones because they preferred to make money than spent time with them. It’s good to see your dreams come true when it comes to personal success and financial security, but do not forego your family, friends and co-workers – they are an essential part of your life and you need them. So build meaningful relationships and be a leader with a heart to them.

How to Avoid Startup Failure

It’s a known fact that 90% of startups fail within the first 5 years of their business operation, so it may be a good thing to plan ahead and anticipate hurdles that would lead you to failure in order to avoid them promptly. While you can use these tips we’ve presented here in this article as your guide to success, remember that there are no guarantees to success. In fact, you may wish, pray or hope to get lucky because that’s some form of guarantee; however, the best thing that you can do is to hope for the best and prepare for the worst. With time you will also gain experience plus the mentorship you’re receiving will be a big help in your business’ survival.

August 8, 2022
December 28, 2023


Top 7 Social Media Marketing Hacks for your Business

Get ahead of the curve and beat your competitors with these simply yet effective social media hacks!

Ever since Facebook and Twitter became a fad of the modern generation businesses of all sizes realized their potential and immediately created business pages on the top 10 percent social media sites in the world. Their goal is to attract new customers, build their brand and engage a wider audience. But how do you use the different social media channels to your advantage? Where do you start? And what do the professionals recommend?

In this article, we are going to talk about the 7 best social media marketing tricks to catapult your business into success.

Table of Contents

• Understanding your Audience

• Take Advantage of the Strengths of Each Channel

• Interact with your Audience

• Show There’s a Human Behind the Brand

• Ensure your Senior Executives are Authentic

• Use the Right Tools

• Put the Effort in to Gain Value

1. Understanding your Audience

The first thing you need to do is to understand your audience and why they particularly chose to be in that specific social media channel that you plan to market your business on. The manner in which they use social media should also be looked into. For example, certain users prefer to be on Facebook and Instagram because it allows them to post more texts, photos, videos and create “MyDay” video and picture tidbits of your day and Instagram stories. By comparison, on Twitter they can only post up to 280 characters of texts (which includes links to other sites).

What does this tell you as a marketer? It shows you that one group of users prefer to be more bold and want to build their social media profiles more prominently, while the other group prefers the minimalist style of exposing themselves to the world. Some are just there to become amateur journalists and if we take Elon Musk’s statements about Twitter users being fake bots at face value, then some are there just to become spammers. This tells you to cater your ads to your audience differently in order to capture their interests.

2. Take Advantage of the Strengths of Each Channel

How users engage in ads on different social media channels will determine how your sales output will perform. It would be a very good thing if you did a feasibility studies about this, so you can do effective social media marketing on each social media sites and succeed. Every channel has different strengths. Many businesses use Facebook as a shop window displaying lots of key information such as their location, website and opening hours, so it helps connect with the brand.

Twitter’s strength is based on delivering information straight to the point in 280 characters or less and you make sure your ads are squeezed into these parameters. On the other hand, Linkedin is slightly more formal in tone but has some great tools for engagement like groups and polls, so use this tools to market your business. Now TikTok is the most unique of them all! On TikTok users are allowed to upload videos on a myriad of topics that range from 10 seconds – 3 minutes. But we also know that people nowadays have very short attention span, so you make TikTok video ads that are short but will include all the key points about your business for people to engage.

3. Interact with your Audience

The best thing that social media created is a place where businesses and their customer base can interact on a personal level. It also gives more power to the paying customer and demand more from the businesses that they patronize. A good example of this is PayPal. A good friend of mine told me that his financial issue on PayPal was resolved faster on Facebook or Twitter than by calling them over the phone. Back in the 1990s this would’ve taken someone a week to get resolved and this is not counting the communication between banks and the fintech third party business like PayPal. This is also true on various other businesses and their customer base.

You can also hire professionals on job boards like Upwork, Fiverr and ClousPeeps to handle all the customer service for your business on social media via chat. This means that you’ll also save money on hiring employees and put them on freelance work, instead of hiring people the traditional way and adhere to government mandated salary and benefits and so forth. Some of these contractors go above and beyond to please your customers, which not only makes them happy doing business with you but they keep coming back for more and become repeat customers.

4. Show There’s a Human Behind the Brand

It’s crucial for your business to survive by engaging with your audience in not just a professional way, but also being genuine and human. As a rule of thumb, it is recommended that you drive a friendly conversation with your audience on social media, preferably with a relaxed tone and letting that human side shine through; although there may be some exceptions, especially with what type of business brand you’re marketing.

Allowing the ‘human side’ to flow unrestrained when you’re a B2B brand means that you come as an honest person rather than a business entity in the eyes of your clients. When you’re a B2B company, you are not appealing to the other company/brand, you’re actually talking to the shareholders and employees working in that company. They are a different kind of customers that you’re trying to reach out to and it’s kind of like a B2B2C. That human side that we’re referring to is absolutely critical once your clients/customers calls in to complain about your products or services – it helps reassure them that their concerns are being seriously considered when they know there is a real person behind the account that they’re communicating with.

5. Ensure your Senior Executives are Authentic

Remind your company execs that despite you respect their personal space and private lives, when they post on social media they’re like politicians and any untoward or negative post or comment or even an emoji reaction can deeply affect the company, therefore they should be careful with what they post on social media. Make sure that you tell your executives to make their interactions on social media to be relatable to the customers in general in order to resonate with their audience.

Basically just tell them to be as authentic as possible as most people can detect their insincerity, which can hurt your company’s reputation. You may call for a meeting with your executives and discuss how they should post on social media; however, try not to takeover their accounts as you could be fighting yourself in that case and you may lose that authenticity that you’re trying so hard to implement among your subordinates.

You may also want to read "How to Setup a Limited Company Online"

6. Use the Right Tools

There are more than 133 social media sites operating on the web as of August 2022 and normally experts recommend that you only market your business on the top 20 of these sites. But managing even with just a fraction of these sites can be time-consuming and exhausting, and you will need tools that can help you manage your social media pages efficiently. Perfectly timed social media posts gets the greatest audience share according to experts, therefore you should use a scheduling tool to help you post important updates on the different time zones in the US and make sure that you post mostly in the morning at around 9 – 10am local time. There are quite a few on the market such as Loomly, Hootsuite and Meltwater. These allow you to spend a couple of hours scheduling all your content for the week ahead.

A sentiment analysis tool like Clarabridge or Onalytica may also be helpful in you calibrating your social media interactions and improve your business transactions with your customers based what people are saying about you on social media. Positive responses from your audience means that you’re on the right track and you ought to keep doing what you’ve been doing. However, if you receive negative feedback from customers and the general public, then this indicates that you need to step up your game in appeasing them. Come up with a sound strategy to win back the hearts and minds of the people to your brand and outmaneuver your competitors.

Lastly, keep track of each social media analytics as this can tell you your KPIs (key performance indicators), which areas are doing well and which areas needs your attention and improvement. If you pay attention to the tiniest of details and keep your ears to the ground, then you’ll do just fine with your social media marketing efforts and be on top of your competitors. Having said that, be creative in engaging with your audience and make your competitors stumble in keeping up with you, instead of the other way around.

7. Put the Effort in to Gain Value

Doing social media marketing and managing your social media pages requires a longterm commitment. You can’t expect to make a big splash in the water by just dipping your toes into it, the same way, you cannot expect to see great results with a few days’ worth of effort. It’s ironic isn’t it? Everything now is digital and can be accomplished with a push of a button or a few clicks of the mouse, and yet still, it takes months and sometimes even years to establish a strong business brand on social media while battling it out with your competitors.

Consistency and perseverance will definitely produce amazing results for your social media marketing efforts and you’ll be very happy after a year or two of doing this, because you will have reaped the benefits of your labor.

April 17, 2019
May 5, 2021


How To Create Your Perfect Customer Avatar

It is important to create a perfect customer avatar for knowing your ideal customer inside out while allowing you to know their pain points and requirements.

This is an important question for all sorts of reasons, especially in relation to the future success of your business.While it is important to understand your target audience you cannot really relate to them unless you are exactly the same as them. For example, you simply will not be able to comprehend what your ideal customer will think or feel throughout their everyday life, or how negatively their problems affect them every day without you yourself being able to walk in the same shoes.I doubt that you will ever understand what challenges your prospective customer faces unless you are actually selling a product or service that has helped or does help you!Talking about walking in the same shoes – let's say that you have found a niche market for shoe lifts (these are inserts that go into your shoes to make you taller). It feels great to you that you are helping short people feel a little better about themselves through using your shoe lifts.But how could you possibly know how they think or feel about their lack of height if you yourself are over six foot tall?

Get to know your target customers better

The point I am trying to make here is that the better you can think or feel what life is like from your target customers point of view, the better your sales and marketing efforts will be in attracting and engaging with them.The most successful marketers working for big-brand names make it their business to be absolutely in-tune with their target audience at every level.Many leading marketers in these fields actually are customers themselves so they constantly live with the very products that they are selling. They know their target market inside-out because they are one of them.So, how well do you really know the person that you are selling to? Do you really know them at all?

Time to do your homework!

If you don't think that you know your target customer very well, or you can even admit to not knowing them at all, then it is time to learn as much about them as you can.Believe me, the sales and marketing world is a cut-throat business these days. If you don't know your target customer at all well, you can guarantee that your direct competitors probably will!The best way to really get to know and understand your target audience is to build yourself your ideal customer avatar. You need to narrow down and get to know your ideal client or customer.

How to define your customer avatar

You may be wondering why it is so important to build a customer avatar. The simple answer to this is because knowing your ideal customer inside out will allow you to know their pain points.Knowing how your product or service can help to solve, reduce or manage their related problem will allow you to better target your marketing and make it more effective.

By defining your customer avatar you will be able to:

  • Find out where should you advertise your product or service to maximize its exposure to your target customer
  • The best vocabulary and tone of voice to use in your marketing
  • The type or style of marketing that connects with your ideal customer
  • What story your marketing content should be telling

Visualising your customer avatar

Humans are quite visual creatures by nature so it will help your efforts to understand your customer greatly if you give your avatar a name and a composite picture. You could use a cartoon image or a stock photograph of someone that looks like your kind of customer.By picturing them as an actual person you can ask yourself more questions and come up with a background story for your customer.

There is something about 'Mary'

Let's say that you name your customer avatar Mary. You could then think about how your product or service will help Mary to solve an issue. Then ask yourself where you can position your product or service where it will reach Mary.Let's say that Mary has a problem with dry, flaky skin. She is very self-conscious about her skin and is yet to find an effective skin cream that helps. She also works long hours in an air-conditioned office that has a drying effect on her skin.Mary often flies overseas on business, so also needs to be able to safely carry a conveniently sized and packaged skin cream that complies with airline safety rules.Mary needs a high-quality skin cream that is pleasant to use and easy to apply. She also needs to be able to carry it with her to apply during her lunch break at work and during trips.

How your skin cream can help Mary

Your skin cream has proven to be very effective in soothing and nourishing dry skin. It also comes conveniently contained in a travel pack that can be easily and safely carried in a handbag, which makes it ideal to be used when away from home while at work or while travelling.

Here are some questions to ask yourself about Mary:

  • Which social media platform will Mary use this week?
  • Where does Mary work? Will she be online at home in the evening or during the day?
  • What magazines does Mary read?
  • What sort of message would make Mary stop to take notice of our product?

Finding answers to these questions will help you get a better feel for Mary, how to reach her and how your dry skin cream can help her with:

  • Effectively treating her dry skin
  • Being able to carry a supply of cream with her
  • Trusting the cream packaging won't break or leak in her handbag
  • Is supplied in conveniently sized packs to meet with air travel safety rules

Why it is about more than numbers

Your marketing success has more than just statistics and figures to look at. Yes, numbers are useful for looking at your sales as a whole, but by going deeper and creating an individual end user avatar you can help yourself to keep your marketing message on point and targeted to the individual.If you take the time to build your ideal customer avatar and get to know them inside out as if they were a real person, you could even start to ask them rhetorical questions. Your avatar will be able to answer your questions to help you make better marketing decisions.Too many marketers fail when they try to target 'everyone' as their prospective customer. The trouble is if you target everybody then you will end up attracting no-one.

Don't forget to include the human touch

Creating an ideal customer avatar is building a fictional character that embodies your ideal customer. You may, in fact, have need of more than one customer avatar if your product or service also appeals to different customers – this is fine too.However, remember that once you have gained your customers you will need to do your very best to retain their custom and trust in your business.You should never forget the human touch in business. This means having real-life people to take care of their needs and be there to answer their live questions.Make sure your customer calls are answered by a real person that can help them. If you are too busy to do this yourself because you are a sole trader or small company with minimal staff, you can solve this problem with our Unlimited Call Handling Service from Capital Office, London.So while you are busy creating your ideal customer avatar and using him or her to help devise your next marketing strategy, you can feel reassured that you are not missing a single telephone call.You can be free to concentrate on your next marketing campaign safe in the knowledge that your business calls are being handled by our team of professional personal assistants who will be answering your clients with your chosen greeting and dealing with your calls as you instruct.Don't forget that Capital Office can supply you with a whole range of helpful virtual office services that are ideal for small businesses and solo-entrepreneurs that want to keep their costs down while providing their customers with top-class customer services.Good luck with building your ideal customer avatar! We hope you find this information useful.

April 3, 2019
May 5, 2021


Revive Your Old Content to help Boost your Sales

Instead of piling up your blog with blog posts and articles, why not revive your old content to boost your company profile and profits at the same time.

The key to customer engagement is to consistently publish fresh and interesting content on your business website, blog and social media pages.This is a very well-known and proven fact that most successful marketers make good use of. However, what do you do with all that valuable content once it has been read?Over the course of time, your website or blog will have accumulated quite a lot of content. Some of it was very popular, some of it not so much.But rather than consigning your old blog posts and articles to your very own content graveyard, why not breath some fresh life into it and reuse it to help boost your company profile and profits at the same time!

Updating content with your current direction

As businesses grow and evolve over time, quite often a company ethos, direction or way of doing things may change. This can mean that what you wrote about your company two years ago may not apply today.For example, with increasing pressure on companies these days to 'go green' and reduce their carbon footprint or environmental impact, many businesses will adopt new environmental strategies into their operations. This means that their old web content and blog posts will make no mention of a new company 'green ethos'.Any new prospective customer that is looking for an eco-minded company to buy from will not be aware of your new positive environment stance if they stumble across you via an old piece of content.You will need to make your customers aware of your new direction if you want to capture that 'green' demographic. Leaving your old content as it is doesn't really position you as the 'go-to' company for products or services delivered with any sort of environmental consciousness.

Recycling your old content for more ROI

As well as the environmental example mentioned above, you can also do something positive with your underperforming blog content and old archived posts.

1: Rewriting and optimising

You should already know which are the most important topics that are of most interest to your readers. You should also know what your most popular keywords are that brings the most traffic to your website.Search through your content to find posts on your most popular topics and pair them with your keyword research. Check to see if your most popular topic content contains your most valuable keywords and key phrases.If they don't contain any important keywords or phrases then you should take action to have these re-written to weave in more targeted keywords and key phrases – but make sure you don't overdo this. Google and other major search engines hate keyword spamming and will penalise you for 'keyword-stuffing'.

2: Creating content pillars

Make an index list on your site where you can list everything your site already contains on those topics or touches on those areas of your business that people most search for.Once you have optimised your content and organised them into a list you will have created a content pillar that easily groups several posts into one strong, easily accessible pillar. Your readers will appreciate this as they will be able to access plenty of information on the same topic easily without having to dig around your site or blog to find the content they want to read.Note: When re-writing and optimising your content remember NOT TO publish it separately and delete your original post. This is important because you may have earned some valuable backlinks on your original content that will be worth hanging on to.

3: Add new CTA's

Revisit your old content to see if you can find any missing opportunities to optimise for lead generation.You need to make it as easy as possible for your readers to take the next step to either engage with you further by signing up to your mailing list or actually go and buy your products or services.Check to see that each blog piece or web page has a call to action (CTA) at the end. You may discover some pieces that don't have a sign-up link or a live link to your online shop or contact page. Add an effective CTA where there are any missing.If you already do include a CTA at the end of every piece of content but you are not seeing good click-through rates, then consider changing your CTA to a more proven one that has worked well on other pieces of content or test different CTA approaches to see if you get better results from using a different format.

4: Redistribute through social media

Your website and blog content is precious material. Although social media platforms such as Facebook and Twitter are where you will find your customers hanging out, the downside is that social media has a very short memory.The whole point of social media is to share current hot information. People want information and they want it now! This is why they are so hungry for new news and content and hang out for hours each day on social media platforms.You can use this to your advantage by leveraging your now freshly-optimised old blog content for new hungry minds. The chances are that you may well have a lot of Facebook or Twitter followers that haven't read your old content from two years ago.Why not dig up your old posts and refresh them with your new products, services or a special offer that you are currently running and use these to feed your social media posts.Redistributing your newly created information pillars and updated content will work to get the very best return on investment from your posts and will also get your information in front of as many eyes as possible. It will also take the pressure off your shoulders to feel like you need to write new content every single day.

5: Get some virtual help

Your archived blog and website content doesn't have to sit in the dark in some forgotten corner of your site. You can transform your valuable content and put it to work for you to become a high-traffic asset.Reworking your old content and setting up a fresh distribution plan to get your optimised content off the ground will take some time and effort.We understand that the pressure put on your shoulders to perform well and deliver good results can be great. This is why you should look at using effective ways to relieve that pressure.Hiring virtual office services to help you with your workload is not only a very cost-effective way to get the job done but it allows you to put 100% of your focus into your content refresh plans without any disturbances.While you focus on your old content refresh and redistribution, look at making use of these valuable virtual services that will free up your time and allow you to concentrate:

Professional unlimited call answering service

Our call answering service is an affordable yet professional service designed to help a variety of clients to manage their incoming calls.With our call answering service, our PA’s answer your phone calls allowing you have peace of mind that you haven’t missed an important call as you were unavailable. Watch our quick video to see how our Call Answering service can help your business.

Complete virtual office services

Capital Office complete virtual office combines our prestigious London virtual address with our leading professional call answering service.Our virtual office is designed to help you convey a professional image whilst ensuring you maximise your productivity. Watch our quick video to see how our virtual office service works.Both of these cost-effective professional virtual services are ideal for a solo-entrepreneur or sole trader that works alone and can greatly benefit from our professional support without having to hire their own employees.You can read more about our virtual office services and FAQs or contact us directly to discuss your needs with our friendly team.Call us: 0207 566 3939Email: OFFICE@CAPITAL-OFFICE.CO.UKOr drop in to meet us in person at our London offices:Capital Office, Kemp House, 152 - 160 City Road, London, EC1V 2NX

March 20, 2019
May 5, 2021


Why Start-Up Businesses Need to Establish Good Cash Flow

What makes or breaks new start-up businesses, regardless of size or how many people are involved, is their ability to generate and maintain a stable cash flow.

According to figures collected by the Federation of Small Business, there were 5.6 million small businesses at the start of 2018 in the UK. Small businesses accounted for 99.3% of all private sector start-up businesses at the start of 2018 and 99.9% were small or medium-sized (SMEs).There were 1.4 million employing businesses and 4.3 million non-employing businesses. Therefore, 75% of businesses did not employ anyone aside from the owner(s).What makes or breaks a new start-up business, regardless of size or how many people are involved, is their ability to generate and maintain a stable cash flow. One of the main reasons why a small business will fail in its first couple of years of operation is through having a poor cash flow where a good balance of money is flowing into your business at a greater level than what flows out in overheads, such as for staff wages, supplies, business expenses, rent and utility charges etc.

Why your invoicing schedule is important

Believe it or not, there are lots of small business owners that don't actually invoice their clients each week – or even each month!A lot of small business owners are sole traders or solo-entrepreneurs that operate a 'single-person' business where the responsibility of invoicing falls onto the shoulders of the sole owner, as well as every other business-related and administrative task, needed to run their company.The lack of available time to keep up with a regular customer invoicing system is one reason why a small business owner can fail to maintain good cash flow. When you are the person that is doing all of the work, then your financial and administrative tasks will take a back seat should an urgent order come in from a customer that needs your attention.In some cases, business owners are not invoicing until three or four months later after they have completed their work or delivered on the customer order. This can be a fatal mistake to make when trying to run a business.

Invoice management

To establish and maintain a healthy cash flow for your business you need to be invoicing promptly while offering reasonable payment deadlines. You then need to ensure that you chase up any outstanding invoices as quickly as possible once their payment deadline has lapsed.Admittedly, this can be a mammoth task to perform and manage for a single-person business, especially when you cannot afford to turn down work or new customers coming in to be able to fit in managing your invoices.

Tips on invoicing your customers

There are a number of ways to try to keep your cash flow steady when it comes to invoicing your clients or customers. Sending prompt invoices is a good start, so send them immediately as soon as you have dispatched a customer order or completed a job of work that you have been hired to perform.Depending on the nature of your work, you could look at ways to secure payment upfront, or at least a deposit or part-payment. Doing this will mean that you will have some cash reserves to purchase the stock or materials you need to start.For example, if you offer a service that may take some weeks to complete, you can ask for an upfront deposit to retain your services. Halfway through your contract, you could seek a further part-payment that will see you comfortably through to the completion of your project.

Offer monthly payment plan options

Again, depending on the nature of your business, you could look at the possibility of setting up a monthly or even quarterly payment plan for your services, or for a regular supply of stock or product that you sell all-year-round.There can be some comfort in knowing that there will be some regular payments flowing into your businesses coming from a monthly or quarterly payment plan that your customers have signed up for in advance.Payment plans or business subscriptions are also a great way for other small business owners to buy your products or services in small, regular payments without it drastically affecting their own cash flow or completely draining their cash reserves.

Discounted prices for annual purchases

Taking the time to sit and invoice each and every customer you have on your books each week or month can be a tiresome task. If your business attracts customers that will be repeat buyers or needs a consistent supply of goods and services throughout the year, rather than invoicing them each month, it may be more viable to offer them a tempting upfront offer instead!Offering larger companies that have a healthy cash flow system an annual payment option, with a tempting price reduction or discounted rate, can be more advantageous than individual monthly invoicing.The company will be tempted in by a reduced price when compared to the monthly price for your services, plus you will get an up-front cash injection that could provide a very good boost to your business cash reserves.Plus the fact that having annually renewing customers means that you will only have to invoice once per year per client! That is better than trying to find the time to invoice each customer twelve times per year.

How to avoid bad debts

The only way your business can avoid bad debts is to keep a positive cash flow. Having a negative cash flow can do serious harm to your business, especially in situations where you will struggle to pay for essential supplies that you need for your business to operate.If you fail to pay the suppliers that you rely on, as well as a failure to pay your utility bills that are essential for your business to function, you will see your business crumble in the long run.

Let's look at some ways to improve your business cash flow and to avoid bad debts:

  • Prompt invoicing
  • Taking upfront deposits
  • Taking payment part way through your work
  • Chasing up outstanding invoices quickly
  • Adding a late-payment interest charge to outstanding invoices
  • Offering monthly, quarterly or annual payment plans
  • Setting up different payment options: PayPal, card payments, bank transfers

Other ways to improve your business cash flow

To make sure that you can dip into some emergency cash during times of need, you can talk to your bank about setting up flexible overdraft options.You could also look at freeing up your time to dedicate towards better management of your invoicing system:

  • You can simplify your invoicing by using online accounting tools such as QuickBooks for example. They offer online bookkeeping and accounting services for small business owners and the self-employed.
  • Free yourself from your most time-consuming administrative tasks such as answering your business phone and sorting out your business post by outsourcing these tasks to Capital Office London. You can choose from a Complete Virtual Office service to individual virtual services such as Unlimited Call Answering or mail forwarding options at very cost-effective prices to help free up your time.

Remember, this is your own business – your pride and joy! You have worked hard to build this from the ground up, so don’t be negligent when it comes to managing your business cash flow.

January 16, 2019
May 5, 2021


10 Ways to Improve Your Business With Our Call Answering Services

Let’s take a closer look at ten ways that using a professional call answering service or hiring a virtual receptionist can help your business to improve.

There has been an increasing rise in popularity of using virtual receptionists and professional call answering services amongst solo-entrepreneurs, small and medium-sized businesses across the UK in recent years. The reasons for the rise in popularity of these services is quite obvious once you take a look at the many benefits that using these virtual services can bring to your business and how they can help you to improve your productivity levels and bottom line.

Let's take a closer look at ten ways that using a professional call answering service or hiring a virtual receptionist can help your business to improve.

1: No need to hire and train new staff

One of the most obvious benefits for your business, especially if you are a sole trader or solo-entrepreneur that employs no other staff, is the fact that you will have a fully trained professional virtual receptionist ready to take your business calls from day one.

Professional call answering services, such as our own team at Capital Offices in London, are all fully-trained individuals with years of experience of working as a virtual receptionist. This means that as soon as you book our services, you will get immediate telephone coverage with polite and professional receptionists answering your calls using the greeting of your choice.

You will be saving yourself a heck of a lot of time and money hiring a virtual receptionist rather than employing one for your business by yourself. Employing your own receptionist will mean paying for a job advert, sorting through tons of job applications, shortlisting the best candidates, scheduling interviews, conducting interviews and then having to complete all the legal paperwork, registration with HMRC and drawing up of a contract of employment.

All this hassle and expense even before you can start to benefit from having the help of a receptionist! Then there is the settling in period and the training needed, especially if you have chosen someone with little receptionist experience.

It is so much simpler, quicker, cheaper and less hassle to use a good call answering service instead!

2: No more cold callers!

We all know that you cannot afford to ignore your ringing phone, especially if you are running a business where you are encouraging prospective new customers to call you for more information about your products or services.

Advertising your business number and making it visible to the general public will not only enable you to receive calls and enquiries from prospective new customers, as well as existing customers, but you are also opening yourself up to calls from sales reps and cold callers from all sorts of different industries. It can be incredibly frustrating to answer your business phone to find that maybe three out of five incoming calls are from sales reps or survey companies.

With a professional call answering service, you will never need to take the call in the first place. Your own virtual receptionist will be able to screen all of your calls for you, which means that you will only get genuine business calls coming through to you that actually want to get.

3: Put your productivity into overdrive

By using our high-quality call answering services you can truly maximise your productivity levels and take them to new heights! We all know that constantly being disturbed by your phone ringing can break your concentration and take your focus away from your important work tasks.

Having your own virtual receptionist will enable you to safely ignore your phone and allow you to continue to focus on your work projects without disruption. You don't need to worry about missed sales opportunities or missing important messages from your clients or customers because your virtual receptionist will intercept your calls on your behalf and leave you in peace to get on with your work. Your business caller will still feel very valued in your absence because their call has been answered swiftly, politely and professionally.

4: Travel between meetings safely

If your business involves you being on the road a lot travelling between customers or clients, then you will have a problem with answering your phone safely. It may be incredibly frustrating and time-consuming to constantly need to pull your car over to the side of the road to simply answer your phone each time it rings.

We all know that it is against the law to drive while on a mobile phone, so ignoring this can seriously put your safety at risk while driving. If you are spotted driving while on your phone by a police officer or a surveillance camera, you can face a hefty fine and points on your driving licence.

You can travel more safely between your appointments with more concentration and with fewer interruptions when you put your business calls into the hands of a professional virtual receptionist.

5: Phone cover while in meetings

There can be nothing more frustrating for your clients or customers than you constantly interrupting your business meeting by taking incoming calls on your phone. Your call answering service can take down important messages for you while you are busy in your meeting and quickly deliver them to you once you are free and able to respond to your messages.

6: Prioritise your callers

When you are busy working or in a meeting, you need to focus on what you are doing at the time. This can often mean having to miss a call or query from an important existing customer or B2B partner. Your virtual receptionist will be able to take messages from your general callers, but will also be briefed about any very important callers that need to be prioritised. This can often mean putting these calls directly through to you regardless of where you are or what you are doing.

7: Make your business look bigger than it is

Your prospective new customers will call you for more information about your products and services. When they have their call answered by a professional receptionist, they will immediately get an impression of a large and successful business with an organised set-up. This is a much better first impression to create in your customer’s mind than to have their call answered by a very flustered and irritated business owner that is trying to juggle too many tasks at once.

This can help to reassure prospective new customers or B2B clients that may be a little wary about dealing with a small, unknown company.

8: Much better customer service

The success of your business starts and ends with your customers. Without them, you would have no business! Keeping your customers happy and well treated is of vital importance for your business success, so having a very professional virtual receptionist on hand to answer customer calls promptly, politely and with a friendly manner, each and every time they call will add so much power to your ability to convert prospects to paying customers.

A consistent level of high-quality customer service can build a lot of trust and loyalty in your customers that means they are more likely to repeat-buy from you rather than go to one of your competitors.

9: Flexible services

Hiring our call answering services gives you a lot of flexibility that you couldn't get from employing your own staff. You may be working from a very tight budget that means you cannot afford to employ a full-time receptionist for your business. Staff wages and all the added expenses that come with providing your employees with the IT equipment and infrastructure needed for them to do an effective job all costs a lot of money.

The great thing with professional unlimited call answering services such as ours is that you can tailor it to suit your needs. You can save yourself a lot of money by using our virtual solution for just one month, three months, six months or twelve months – as you need us!

10: You get to keep more of your money

Quite simply, it is far more cost-effective for you to use virtual services such as our Professional Unlimited Call Answering Service because it is far more affordable than employing your own staff and kitting out an office or reception area of your own.

In many cases, a sole trader or solo-entrepreneur that is happy working from home can completely avoid the necessity and costs of setting up a physical office for their business if they are happy to continue along as they are and have no plans to expand their business beyond creating a job for themselves alone. Or if they prefer to have a small and flexible workspace where their team can collaborate together without having any designated desk space.

With our professional call answering service, our team of PA's answer your phone calls allowing you to have great peace of mind that you haven't missed any important business calls while you were unavailable on were busy in a meeting. This means that you will be left with more money in your bank account that can be invested in other important areas of your business.

Find out more about our professional call answering services and how cost-effective our services are!

December 12, 2016
May 5, 2021


Closing or Dissolving a Company

There are any number of reasons why the life of a company has to come to an end ranging from insolvency through to having served its purpose and no longer being required. Whatever the reason, there are a series of processes to follow to close or dissolve a limited company.

Reasons for closing a company

The reason that you are choosing to close the company is part of the process as to how you can dissolve it. Therefore, understanding the reason will help any agents you use in the process understand what method needs to be used to close down your company.

If the company is solvent

If a company is financially secure and can pay its bills, it is termed as solvent. This means if you want to, you can apply for the company to be struck off the Register of Companies held at Companies House. Alternatively, you can start a member’s voluntary liquidation. These are the cheapest two ways to close down a company.

Striking off the public register

To have a company struck off the register, it must first comply with a number of requirements. These include:

  • It has traded or sold any stock in the previous three months
  • There have been no changes of company name in the last three months
  • There is no threat of liquidation
  • There are no agreements in place with creditors such as a Company Voluntary Arrangement (CVA)

Next you must apply to legally close down the company. To do this, you must announce your plans to anyone involved as well as to HMRC. Any employees must be treated according to current employment laws and any business assets and accounts must be handled correctly. People to be informed include members or shareholders, creditors, employees, managers of any employee pension fund and any directors not already having signed the application.You are also obliged to send your final accounts to HMRC and a Company Tax Return form but this doesn’t need to be filed with Companies House. All documents must be retained for 7 years after the business is closed.To strike off the business, you complete the form DS01 with Companies House. This must be signed by the majority of the company directors and all assets should have been dealt with before the form is completed. There is a charge of £10 to do this and you will receive confirmation that the process is complete, usually two months after notice is filed.

If the company is insolvent

If a company is in financial difficulty and cannot pay its bills, it is termed as insolvent and this where the company owns money to its creditors, whose interests come before those of shareholders or directors. In this case, you need to use the creditors’ voluntary liquidation process or the company may be forced into undertaking compulsory liquidation.To have a creditors voluntary liquidation of the company, a shareholders meeting is required and 75% of them (by value) must agree to pass a winding-up order. After this, the company must appoint an authorised insolvency practitioner as a liquidator to deal with all company assets. The liquidator will sell the business and send a copy of the resolution to Companies House within 15 days and advertise in The Gazette (The Official Public Record).

If the company has no director

If the company finds itself in the position where it has no director, say if the sole registered director has died, then the company may be struck off if they don’t appoint a new director to take their place. To do this, shareholders need to agree to appoint a new director and vote on it. If the sole director has died and there are no company shareholders, the executor of the estate can appoint someone to be the director, as long as this is catered for in the articles.

Dormant company

An option to think about when you first form a company is to create a dormant company. This is a company that isn’t actively trading at the present time. You can also make your company dormant if the company has stopped trading and is no longer carrying out any business activities or receiving any income. In this situation, although you will not be actively trading, the company will still be registered with Companies House and annual accounts and confirmation statements will still be required to be submitted on an annual basis. A company can remain dormant indefinitely if you wish.

Restoring a dissolved or struck off company

Once a company has been dissolved or struck off, this doesn’t have to mean that this is the absolute end for the company. You can restore a dissolved or struck off company as long the right paperwork is completed to do this. You can use a service to restore a dissolved or struck off company to undertake this process on your behalf and this will ensure it is done correctly. It usually taking around 4 to 6 weeks to complete. The process will include fees if there are any court proceedings to undertake as part of the process.

November 16, 2016
May 5, 2021


20 top tips for getting the most out of Google Search

Google is the number one search engine across the world and is the search engine of choice for everyone from big businesses assessing their competition, students for conducting research, to millions of people who use it for shopping and entertainment purposes.It is almost like second nature for most people to open a browser and conduct a Google search, but are you actually making the best possible use of Google? How do you know that you are searching effectively for what you are looking for and getting the best results?We have put together a few helpful tips to make the most of your Google searches:

1: Check out the tabs in Google search.

Whenever you conduct a search in Google for something, the first screen that appears with your results will usually be displayed on the Web tab. However, if you look at the top of your search results page you will see a number of different tabs that run horizontally across the page. These tabs are usually named Web, Image, News, and More. Many people pay no attention to these alternative tab options and will only ever look at the results on the first page that comes up.You can use the different tabs to help you define what sort of results you need. Often you may find much more targeted results in a different tab to the default 'Web' tab that you have displayed automatically. For example, if you are wanting to catch up with all the latest industry news in your business sector, you may be better off entering your keywords to search and then clicking the 'News' tab. This tab will display all the latest press-releases and relevant media results for your chosen keywords.

2: Search using quotation marks

Google will always produce search results containing the keywords you choose, but you can take some of the guesswork out of the search by using phrases and keywords enclosed in quotation marks in your Google search. This helps to narrow down your search results to deliver a much more relevant selection. For example, if you were looking to buy someone a gift of a silver locket and chain for an upcoming birthday, then actually typing in “silver locket and chain” into your Google search will bring up results that contain those exact words in that order rather than a mixture of results using those words in any order.

3: Exclude unwanted words with a hyphen

You may want to do a quick Google search but the keyword you want may have an ambiguous meaning. For example, you want to look up some information on Cheddar, but you are more interested in the Somerset Town rather than the variety of cheese. To prevent your search results becoming overloaded with cheese references, use a hyphen to discount any cheese related results. You can do this by typing Cheddar -cheese into your Google search bar. This will effectively remove any cheese related links and provide you with information about the town only.

4: Get site specific results by using a colon

Sometimes you may want to catch up with news and articles about someone from once specific website or news source. Rather than having to wade your way through results from many other sources, you can narrow down your results to display only those from a particular website.Lets say for example that you typed in the following keywords: David Cameron site:BBC.comThe results that Google will provide will be content written about David Cameron, but only that published on the BBC website. This can be a great time-saver.

5: Discover sites that link to another

OK this is one that is quite an obscure trick, but nevertheless could be useful to find out who citing articles from other sites. So lets say you read Cosmopolitan magazine and wondered what other sites linked to it. You would type, link:cosmopolitan.com to find out which other websites were linking in with it. The URL you choose to add could be practicality anything, but the more specific it is, the less results you are likely to turn up.

6: Make use of the asterisk wild-card

The asterisk wild-card may not be very well known by many but is one of the most useful tricks on the list. Using asterisks (*) in your search terms will make Google leave placeholders that could be filled automatically later on. This can be a very handy way of discovering missing song lyrics, famous film lines or poetry quotations that you cannot remember too well. If you were to type in, we * fight them on the beaches, we shall fight * streets, it may look like complete nonsense, but Google will know that the asterisks can mean any word, so will look for phrases that closely contain these words and provide the results you will need. This quote is indeed the famous speech given by Churchill during WWII, but how many of us can remember it exactly word for word?

7: Similar site search

This is a useful site for businesses who want to keep up with their competition and see who is running a similar site to their own. It can also be used by anyone for entertainment purposes. For example if you are a fan of a band or an actor but were getting a little bored of the regular fan sites you visit, you can search for similar sites to find new places to go and get your information. Also great for shopping around and looking for a bargain on sale through a different site.Type in, related:eBay.com to come up with alternative sites other than eBay to browse through, or related:bradpittweb.com to find an alternative Brad Pitt fan club site.

8: Google mathematics

Did you know that you can use Google to do your maths homework for you? Either ask for basic maths solutions such as 8 * 5 + 5. The answer returned will be 45. You will also get a link to a calculator too if you need one.

9: Multiple word search

Due to the flexible nature of Google, you can search with a combination of words at once to get the results you want. Searching by single keywords may prove fruitless as the number of results given could be vast. By narrowing down your search using multiple words you will be more likely to find what you are looking for much quicker. Use complete questions or phrases such as 'how to prepare for a job interview' rather than simply typing in 'job interview'. This will give you more targeted results.

10: Search using numbers

This is a handy tip for those working in finance or who work with numbers and statistics on a daily basis. Basically you will use two dots and a number to discover what you want. So for example: Who won Wimbledon ..1973. This will tell Google to find results for that year only and no other years results should be included.

11: KISS

KISS is the acronym for Keep It Simple, Stupid. Google is great for searching out a lot of different information, but you don't have to be too specific to find the results you need. So if you wanted to find a local shoe shop, rather than type in something like: find me shoe shops in and around Birmingham city centre, you can simply type in: shoe shops nearby. Google will know your location and will deliver a list of shoe shops in your area with distances, web links, directions and map locations.

12: Add gradual keywords

If at first Google doesn't give you the exact results you want, then you can add more search terms to help narrow down your results further. So if you added: Job interview, but want more specific answers, then add in 'Job interview suit' for more targeted results.

13: Think like a website

When conducting your search, use words that websites would use. Most people use keywords that are the same as used for every day speech, but websites are not exactly human, so by using language that is more professional you stand a better chance of getting the results you want. So instead of typing 'I have toothache', try to use 'tooth pain relief'.

14: Use your main keywords

Google search works better by using your main important keywords to generate results. If you search with too many words, or use words that are a bit ambiguous, then the results can vary widely. Remember to cut the clutter when creating your search term to make it easier for Google to find the results you need.

15: Use Google shortcuts

Let's say you wanted to find out what the weather forecast is for the next 24 hours. Instead of doing a Google search for the Met Office, the clicking through to the weather map, then drilling down to the regional forecast and then selecting the 3 day forecast and scrolling through the information found on there, why not simply type in to Google search 'Weather' followed by your post code, so 'Weather SW1'. This will give you an instant weather forecast for your area.

16: Don't worry about your spelling

Google has evolved well over the years and can interpret simple grammar errors or when someone has a case of the 'fat fingers'. As long as the search term is pretty close to want you want, Google will work out what you mean and provide results that match.

17: Be descriptive

Don't be afraid to use descriptive words in your search term. The way Google interprets keywords is quite clever. Many things can be described in different ways, so be specific but also be descriptive. If you Google 'fork' you will get everything from cutlery to system calls and a copy of a repository! Do you mean a fork to eat with, a tuning fork, a river fork or a fork in the road?

18: Locating files

Google was always useful for finding specific files or file types, but this is often overlooked by people today. If you are wanting to download a specific PowerPoint presentation or PDF file that you remember looking at, you simply have to type in your search phrase followed by 'filetype:pdf' so for example: eat fat and grow slim filetype:pdf. Very useful for study purposes and also for business presentations too.

19: Currency conversion

Google also supply a very handy currency conversion calculator that is up to date with the current monetary values. It makes it easy to check the conversion rates between two different currencies, and also for when you are making overseas purchases and want to know how much the item will cost in Pound sterling. You can also convert miles to kilometres for when you are planning a journey.

20: Keep track of your packages

Many of the major delivery services such as UPS and DPD are now using track and trace to keep tabs on your deliveries. You can put your tracking number into the Google search bar and you will see the latest information about where your package is and when out for delivery, your expected time of delivery.


Google is a very powerful search engine that is often underutilised by most people. By incorporating some of these handy tips and tricks into your search efforts you may well find better results or find what you are looking for much quicker without spending too much time scrolling around.

May 16, 2016
May 5, 2021


10 Bad Habits that could be Ruining Your Outlook on Work and How to Overcome Them

Know bad habits that ruin your outlook on career and reduces productivity. Also, find out ways to overcome those bad habits for meeting your career goals.

Being happy in your career is important for both productivity and personal happiness. When you are unhappy with a career, it ruins your outlook on that career and reduces productivity. If changes to your work situation need to occur, it is important to take the steps to do so in order to meet your own career goals.

Bringing Personal Situations to Work

Not leaving personal difficulties at home wrecks your outlook on your job. If you are unhappy at home, it comes to work with you. Leave your personal business at the door and focus on your job. Save personal discussions for breaks. It is difficult to leave tragic situations at the door, so in those situations, ask for some leniency.

Not Setting Work-Related Goals

Without goals, you have nothing to look forward to in your career. Set a goal to receive a promotion, become a team leader or obtain a raise. Reach that goal and set another. Make each goal bigger so that you have to work a little harder to reach it. Reaching goals should become a personal game to see how quickly you reach each one.

Constantly Checking Email Accounts

Unless you need email for work purposes, keep it closed. It is a distraction and reduces productivity. Schedule 5 minutes per hour to check emails and only respond to those that are work-related.

Working Long Hours

Working in an industry that requires long hours is exhausting. It can make you not want to go to work. Consider a schedule change, or speak with a superior about working a different shift with less hours per shift. You can also get more done each hour to prevent working longer hours.

Not Sleeping Enough

Sleep is important. When you don’t get enough, you don’t perform well. Make a sleep schedule and stick to it, even on weekends. Your body needs a schedule to be in sync so that you can perform at your best at work.

Working too much remotely

While working from a remote location, or from home, is more comfortable, it can be a distraction. At home you are likely to be more interested in enjoying your relaxation space, watching recorded television or taking care of household chores.To remedy this, work from home or in a remote location sparingly. When you are at work, in a work setting, your concentration stays on work. It is important to maintain a productivity schedule when working from home.

Working a Job you dislike

There is not much point to working a job or in an industry that you dislike. It is essentially the career kiss of death. If you are not excited about the industry you work in or the company you work for, it can affect your performance.Find an aspect of the industry that you do enjoy and focus your energy there. It will help you take more pride in your work and the company you work for.

No Room for Advancement

If there is no room for growth or advancement in the career you work in, it makes it hard to stay positive about going to work. If advancing is important to you, schedule a meeting with your superiors and let them know that you are slightly unhappy and wish for more responsibility as an added challenge.


While some people do work better under pressure, procrastinating can actually bring on a lot of stress. Rather than waiting until you actually have to perform a work-related task, set yourself a task schedule and stick to it. It will help you get more done throughout the day and it prevents you from having to work late or on weekends to make up for what wasn’t completed during your normal work week.

Social Media Distractions

Social media is a huge distraction. Most people check social media multiple times throughout the day, on the company time. Stay off of social media while at work. Only access these networks on breaks and when you are away from the job.

Final Thoughts

By taking some of the advice here, you can help yourself have a lucrative career doing something that makes you happy. When you are unhappy, make changes and set goals. Without goals you have nothing to look forward to in your career, which often leads to dissatisfaction.Are you guilty of any of these bad habits?

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