Much of the world was confused with the announcement of Microsoft’s acquisition of LinkedIn. Many had difficulty understanding why Microsoft would want this company and why LinkedIn wanted to sell. LinkedIn was at a standstill in its business growth/strategy. In order for the brand to move forward, it needed a fresh perspective, which is something that Microsoft can offer. It is a great opportunity for marketers, as you will learn from the information below.
Better Networking Capabilities
Microsoft was rather interested in the fact that LinkedIn had over 433 billion business-driven users, with at least 2 billion of those users having paid memberships. The tools available to those with paid memberships are far more advanced than what free users have available. The availability of these tools allows marketers to network more, build a name for themselves, and make new connections to further their careers.
Increased Skill Learning Potential
LinkedIn has the ability to help users increase their skill sets. This means that marketers can use new tools, new methods, and new approaches to making those cold email campaigns work. Some of the published content on LinkedIn is helpful for marketers as they learn how to use the platform to make sales and market to the right audiences.
Social Media Exposure
LinkedIn is considered a social media website. Given that it is a social media networking site; marketers have the ability to help increase advertising potential to a more diverse audience. Connections can be made, messages can be exchanged, and meetings can be set all from this platform. The ability to use a single platform for communications, promotion, and having social media presence is invaluable to some marketers.
Larger Customer Base Potential
Customers have the ability to leave commentary in the form of a review on LinkedIn content. Your marketing department will have access to a larger customer base by being present on LinkedIn, and with that comes the requirement to market to the multiple demographic groups within that customer base. It is best to develop an online presence, build a reputation, and work on building relationships with your customer base to learn what marketing approaches are going to work best for that specific platform.
Improved Technology Platform
Microsoft plans to improve the technological aids available to LinkedIn users to progress the platform. LinkedIn was at a standstill, it was stuck – new technology and software tools will help grow the membership at LinkedIn and will help marketers keep better records from new connections, campaign performance, and learn what tools will help them in their everyday life.
Better Business Structure
From viewing some of the content and business descriptions of successful industry leaders, marketers can learn how to develop a better business structure. Marketers can also learn the importance of marketing in a way that fits a business’ structure. It makes for more successful marketers because the marketer needs to learn how a business creates a budget, how it determines what it will pay for a product/service, and what types of brands/products it wants to be associated with.
LinkedIn offers businesses the opportunity to create a detailed business profile within the platform. This outlines the brand’s goals, preferences, and direction. Marketers should be able to read between the lines to determine whether to proceed with client gaining or work on obtaining a different client.
Recruiting Marketing Team Members
Marketers will often post a resume, along with previous job skills online. When a major corporation is looking for someone new in their marketing department, LinkedIn is one of the places that they look. It is important to make sure that your contact information is up-to-date and that you highlight any special skills. When you are looking to be recruited, consider offering a sample pitch on your LinkedIn profile so that potential employers can see that your pitch is optimized for the web, has substance and includes a good teaser.
With the increased potential for creating stronger, bigger networks, marketers stand the chance to make a name for themselves. Marketers also have the means available to access larger vendor/client pools to further their careers. It is important for marketers in all avenues of the industry to embrace the acquisition of LinkedIn as a step in a forward direction with advanced technology, better sales tools, and an easier way of communicating with clients.